An example - not only is
There's a solution - have someone else wear the clothing - really wear it, not just try it on - first. Then it's no longer new. Jonathan's a big guy, and probably always will be despite the weight loss, but we do have a close friend who is, if not equally large, at least not small.
He's contemplating the phone call he'd need to make. "Hey, Stuart! I want your body!"
(Note - I was drinking coffee when he told me this. Barely averted disaster.)